Intrinsic is an insight bureau.
Our aim is to provide businesses with insight that tell the stories of how brands and products influence people’s lives. By helping companies understand their customer’s brand stories we’re able to inspire them to deliver better ideas.
Unlike other agencies Intrinsic adopts a journalistic approach to uncovering the truth of people’s behaviour and beliefs. We do this by entering the realm of the consumer rather than asking them to become part of ours.
We engage in conversations, not interviews. We chat, we blog, we hang out with people and immerse ourselves in their world. We acquire more insightful truths by treating our subjects as people, not respondents. We get to tell people’s stories from multiple points of view.
Our belief is that more robust and innovative ideas come from doing anti-research.